Reflex
Win the buybox. Keep it.
Reflex reprices the moment a competitor moves — claiming the buybox and holding it, without ever racing past your margin floor.
Live repricing
Reprices the instant a competitor moves.
Reflex reacts to Amazon's offer-change events in milliseconds — winning when it's profitable, holding when it isn't. See the controls
Real-time reactions
Listens to Amazon's offer-change events and reprices in milliseconds — not on a timer.
Your strategy, your rules
Compete for the buybox or hold the lowest price — you decide, per product.
Margin floor, always
Never drops below the floor you set, even in a price war.
Competitor visibility
Sees every competitor, every offer.
Reflex watches the whole listing — every seller, price, and shipping signal — so it always knows exactly what it takes to win. See plans
- Competitor monitoring
- Buybox intelligence
- Built for scale
Controls
Control at every level.
Aggressive where it pays, careful where it counts — Reflex does exactly what you tell it to, on every SKU.
Per-SKU rules
Set strategy by product, brand, or group — not one blunt setting.
Min & max guards
Hard floors and ceilings keep every reprice in safe territory.
Instant frequency
React the moment offers change, around the clock.
Full audit log
Every price change and trigger recorded, end to end.