Rebuilding how an ecommerce store is run

Müttefik is an agent platform for ecommerce sellers. It answers buyer messages in the language they were written in, buys and forwards stock through partner warehouses, checks every ASIN against the rules of the country it is going to, defends the Buy Box, and keeps your catalogue and orders in step with Amazon — all from one live view of your store.

To understand what we are building, you have to understand what running a store actually costs.

Selling online is not one job. It is twenty small ones that never stop. Someone answers a message at midnight in a language they do not speak. Someone re-checks a price because a competitor moved. Someone works out whether a product is legal to ship to Mexico this week. None of it is difficult. All of it is constant, and it is the reason a store that could grow does not. Software has automated pieces of this for years. What is new is that an agent can hold the whole context — the order, the listing, the rules, the history — and act inside it, with a person approving the parts that matter.

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