← News Marketplace

Seller Assistant Runs 24/7 Automations With Memory

Pre-built automations (pricing checks, account-health and returns monitoring) plus plain-language workflows run around the clock — with approval required, and memory that follows you everywhere.

Amazon announced at Accelerate 2026 that Seller Assistant now runs automations around the clock and remembers your business between sessions. Pre-built automations cover daily pricing checks, account-health monitoring, returns-pattern detection and category-expansion research, and sellers can describe custom workflows in plain language. Everything requires approval, and every action is logged with its reasoning. It is the clearest step yet toward an AI agent that works on your account while you are away.

What changed

Seller Assistant now tracks more than 100 business metrics, up from a handful, and its memory follows you across Seller Central, Amazon Quick and Claude — your pricing patterns, inventory cycles, growth goals and past conversations no longer reset between sessions, and workflows can run hundreds of steps. The pre-built templates are worth reading as a signal: daily pricing checks that weigh category prices, fees, margins and the last seven days of demand, plus account-health and returns monitoring — the repetitive jobs Amazon itself ranks as the ones worth automating first. Custom automations let you describe something like "monitor returns and fix the listing driving them," and the assistant drafts the rules for approval.

The autonomy model

You choose how much each workflow does: suggest only, draft plans for review, or act with approval. Amazon says nothing happens without approval and every action carries an audit trail with its reasoning, and sellers accept the assistant's recommendations more than 90% of the time. That acceptance rate is the real story: AI-proposed actions are already the default operating mode on a large share of accounts. Coming later this year: event planning, a daily business summary, and voice.

What to do

Turn on the low-risk monitoring automations first — account health and returns — before touching anything that moves price or ad spend. Set hard price floors before enabling the pricing automation, because it optimizes for visibility inside Amazon and does not know your MAP policy or wholesale commitments. And remember the assistant only sees what is in Seller Central: it does not know your cash position, supplier lead times or that you plan to discontinue a SKU, so keep that context in your own workflow rules and guardrails.

Sources